Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C5378
RGB
60, 83, 120
HSL
217, 33%, 35%
HSB
217, 50%, 47%
CMYK
50, 31, 0, 53
LAB
35, -1, -24
LCH
35, 24, 269
OKLCH
0.44, 0.07, 260
XYZ
8, 9, 19
LUV
35, -11, -32
HWB
217, 24%, 53%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.