Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C5877
RGB
60, 88, 119
HSL
212, 33%, 35%
HSB
212, 50%, 47%
CMYK
50, 26, 0, 53
LAB
36, -4, -21
LCH
36, 22, 260
OKLCH
0.45, 0.06, 252
XYZ
9, 9, 19
LUV
36, -13, -28
HWB
212, 24%, 53%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.