Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C5A76
RGB
60, 90, 118
HSL
209, 33%, 35%
HSB
209, 49%, 46%
CMYK
49, 24, 0, 54
LAB
37, -5, -20
LCH
37, 20, 256
OKLCH
0.46, 0.06, 248
XYZ
9, 10, 19
LUV
37, -14, -26
HWB
209, 24%, 54%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.