Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C6788
RGB
60, 103, 136
HSL
206, 39%, 38%
HSB
206, 56%, 53%
CMYK
56, 24, 0, 47
LAB
42, -8, -23
LCH
42, 25, 252
OKLCH
0.50, 0.07, 243
XYZ
11, 12, 25
LUV
42, -19, -32
HWB
206, 24%, 47%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.