Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C6C79
RGB
60, 108, 121
HSL
193, 34%, 35%
HSB
193, 50%, 47%
CMYK
50, 11, 0, 53
LAB
43, -14, -13
LCH
43, 19, 222
OKLCH
0.50, 0.06, 217
XYZ
11, 13, 20
LUV
43, -21, -15
HWB
193, 24%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.