Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C6FBF
RGB
60, 111, 191
HSL
217, 52%, 49%
HSB
217, 69%, 75%
CMYK
69, 42, 0, 25
LAB
46, 3, -48
LCH
46, 48, 274
OKLCH
0.55, 0.14, 259
XYZ
17, 16, 51
LUV
46, -20, -71
HWB
217, 24%, 25%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.