Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C71BF
RGB
60, 113, 191
HSL
216, 52%, 49%
HSB
216, 69%, 75%
CMYK
69, 41, 0, 25
LAB
47, 2, -47
LCH
47, 47, 273
OKLCH
0.55, 0.13, 258
XYZ
17, 17, 52
LUV
47, -21, -70
HWB
216, 24%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.