Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C78BF
RGB
60, 120, 191
HSL
213, 52%, 49%
HSB
213, 69%, 75%
CMYK
69, 37, 0, 25
LAB
49, -2, -44
LCH
49, 44, 268
OKLCH
0.57, 0.13, 254
XYZ
18, 18, 52
LUV
49, -23, -65
HWB
213, 24%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.