Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C7EA9
RGB
60, 126, 169
HSL
204, 48%, 45%
HSB
204, 64%, 66%
CMYK
64, 25, 0, 34
LAB
50, -11, -30
LCH
50, 32, 249
OKLCH
0.57, 0.09, 240
XYZ
16, 19, 40
LUV
50, -26, -42
HWB
204, 24%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.