Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C81C8
RGB
60, 129, 200
HSL
210, 56%, 51%
HSB
210, 70%, 78%
CMYK
70, 36, 0, 22
LAB
52, -4, -44
LCH
52, 44, 265
OKLCH
0.59, 0.13, 251
XYZ
20, 21, 58
LUV
52, -26, -66
HWB
210, 24%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.