Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C83BB
RGB
60, 131, 187
HSL
206, 51%, 48%
HSB
206, 68%, 73%
CMYK
68, 30, 0, 27
LAB
52, -9, -37
LCH
52, 38, 256
OKLCH
0.59, 0.11, 245
XYZ
19, 21, 50
LUV
52, -27, -54
HWB
206, 24%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.