Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C8CD4
RGB
60, 140, 212
HSL
208, 64%, 53%
HSB
208, 72%, 83%
CMYK
72, 34, 0, 17
LAB
56, -7, -45
LCH
56, 45, 262
OKLCH
0.62, 0.13, 249
XYZ
23, 24, 66
LUV
56, -29, -68
HWB
208, 24%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.