Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C8CDC
RGB
60, 140, 220
HSL
210, 70%, 55%
HSB
210, 73%, 86%
CMYK
73, 36, 0, 14
LAB
56, -4, -49
LCH
56, 49, 265
OKLCH
0.63, 0.14, 251
XYZ
24, 25, 71
LUV
56, -29, -74
HWB
210, 24%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.