Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C8CE5
RGB
60, 140, 229
HSL
212, 76%, 57%
HSB
212, 74%, 90%
CMYK
74, 39, 0, 10
LAB
57, -2, -53
LCH
57, 53, 268
OKLCH
0.63, 0.16, 253
XYZ
25, 25, 78
LUV
57, -29, -82
HWB
212, 24%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.