Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C8EE9
RGB
60, 142, 233
HSL
212, 80%, 57%
HSB
212, 74%, 91%
CMYK
74, 39, 0, 9
LAB
57, -2, -54
LCH
57, 54, 268
OKLCH
0.64, 0.16, 253
XYZ
26, 26, 81
LUV
57, -29, -84
HWB
212, 24%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.