Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C8EF0
RGB
60, 142, 240
HSL
213, 86%, 59%
HSB
213, 75%, 94%
CMYK
75, 41, 0, 6
LAB
58, 0, -58
LCH
58, 58, 270
OKLCH
0.64, 0.17, 255
XYZ
27, 27, 86
LUV
58, -29, -89
HWB
213, 24%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.