Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C94DE
RGB
60, 148, 222
HSL
207, 71%, 55%
HSB
207, 73%, 87%
CMYK
73, 33, 0, 13
LAB
59, -8, -46
LCH
59, 47, 260
OKLCH
0.65, 0.14, 247
XYZ
26, 27, 73
LUV
59, -32, -70
HWB
207, 24%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.