Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C9ECD
RGB
60, 158, 205
HSL
199, 59%, 52%
HSB
199, 71%, 80%
CMYK
71, 23, 0, 20
LAB
61, -18, -33
LCH
61, 38, 242
OKLCH
0.66, 0.11, 233
XYZ
25, 30, 62
LUV
61, -36, -48
HWB
199, 24%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.