Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3CA2E4
RGB
60, 162, 228
HSL
204, 76%, 56%
HSB
204, 74%, 89%
CMYK
74, 29, 0, 11
LAB
63, -14, -43
LCH
63, 45, 252
OKLCH
0.68, 0.13, 241
XYZ
29, 32, 78
LUV
63, -36, -65
HWB
204, 24%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.