Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3CB6EE
RGB
60, 182, 238
HSL
199, 84%, 58%
HSB
199, 75%, 93%
CMYK
75, 24, 0, 7
LAB
69, -21, -38
LCH
69, 43, 242
OKLCH
0.73, 0.13, 233
XYZ
34, 41, 87
LUV
69, -43, -58
HWB
199, 24%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.