Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
3D0902
RGB
61, 9, 2
HSL
7, 94%, 12%
HSB
7, 97%, 24%
CMYK
0, 85, 97, 76
LAB
11, 25, 16
LCH
11, 30, 33
OKLCH
0.24, 0.08, 33
XYZ
2, 1, 0
LUV
11, 28, 8
HWB
7, 1%, 76%
Pantone
478 C
Harmonies
Shades & tints
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