Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
3D0C02
RGB
61, 12, 2
HSL
10, 94%, 12%
HSB
10, 97%, 24%
CMYK
0, 80, 97, 76
LAB
11, 24, 17
LCH
11, 29, 35
OKLCH
0.24, 0.08, 35
XYZ
2, 1, 0
LUV
11, 27, 9
HWB
10, 1%, 76%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.