Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
3D1740
RGB
61, 23, 64
HSL
296, 47%, 17%
HSB
296, 64%, 25%
CMYK
5, 64, 0, 75
LAB
15, 24, -18
LCH
15, 30, 324
OKLCH
0.28, 0.09, 325
XYZ
3, 2, 5
LUV
15, 13, -19
HWB
296, 9%, 75%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.