Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D5986
RGB
61, 89, 134
HSL
217, 37%, 38%
HSB
217, 54%, 53%
CMYK
54, 34, 0, 47
LAB
37, 0, -29
LCH
37, 29, 270
OKLCH
0.46, 0.08, 260
XYZ
10, 10, 24
LUV
37, -13, -40
HWB
217, 24%, 47%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.