Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D5C8D
RGB
61, 92, 141
HSL
217, 40%, 40%
HSB
217, 57%, 55%
CMYK
57, 35, 0, 45
LAB
38, 0, -31
LCH
38, 31, 270
OKLCH
0.47, 0.09, 259
XYZ
11, 11, 27
LUV
38, -14, -43
HWB
217, 24%, 45%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.