Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D646C
RGB
61, 100, 108
HSL
190, 28%, 33%
HSB
190, 44%, 42%
CMYK
44, 7, 0, 58
LAB
40, -13, -9
LCH
40, 16, 216
OKLCH
0.48, 0.05, 212
XYZ
9, 11, 16
LUV
40, -18, -10
HWB
190, 24%, 58%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.