Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D6485
RGB
61, 100, 133
HSL
208, 37%, 38%
HSB
208, 54%, 52%
CMYK
54, 25, 0, 48
LAB
41, -7, -23
LCH
41, 24, 254
OKLCH
0.49, 0.07, 245
XYZ
11, 12, 24
LUV
41, -17, -31
HWB
208, 24%, 48%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Charcoal
#36454F
Denim
#1560BD
Cerulean
#007BA7
Sapphire
#0F52BA
Steel Blue
#4682B4
Cobalt
#0047AB
Royal Blue
#4169E1
Browse every named blue on shades of blue, or all families on colors.