Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D6493
RGB
61, 100, 147
HSL
213, 41%, 41%
HSB
213, 59%, 58%
CMYK
59, 32, 0, 42
LAB
41, -3, -31
LCH
41, 31, 265
OKLCH
0.50, 0.09, 254
XYZ
12, 12, 29
LUV
41, -17, -43
HWB
213, 24%, 42%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.