Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D657A
RGB
61, 101, 122
HSL
201, 33%, 36%
HSB
201, 50%, 48%
CMYK
50, 17, 0, 52
LAB
40, -10, -16
LCH
40, 19, 239
OKLCH
0.49, 0.06, 232
XYZ
10, 12, 20
LUV
40, -18, -21
HWB
201, 24%, 52%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.