Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D6783
RGB
61, 103, 131
HSL
204, 36%, 38%
HSB
204, 53%, 51%
CMYK
53, 21, 0, 49
LAB
41, -9, -20
LCH
41, 22, 247
OKLCH
0.50, 0.07, 239
XYZ
11, 12, 23
LUV
41, -18, -27
HWB
204, 24%, 49%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.