Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D6C70
RGB
61, 108, 112
HSL
185, 29%, 34%
HSB
185, 46%, 44%
CMYK
46, 4, 0, 56
LAB
42, -16, -8
LCH
42, 18, 205
OKLCH
0.50, 0.05, 203
XYZ
10, 13, 17
LUV
42, -21, -8
HWB
185, 24%, 56%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.