Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D707B
RGB
61, 112, 123
HSL
191, 34%, 36%
HSB
191, 50%, 48%
CMYK
50, 9, 0, 52
LAB
44, -15, -12
LCH
44, 19, 217
OKLCH
0.51, 0.06, 213
XYZ
11, 14, 21
LUV
44, -22, -14
HWB
191, 24%, 52%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.