Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D709E
RGB
61, 112, 158
HSL
208, 44%, 43%
HSB
208, 61%, 62%
CMYK
61, 29, 0, 38
LAB
45, -7, -31
LCH
45, 31, 258
OKLCH
0.53, 0.09, 248
XYZ
14, 15, 35
LUV
45, -21, -43
HWB
208, 24%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.