Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D71A3
RGB
61, 113, 163
HSL
209, 46%, 44%
HSB
209, 63%, 64%
CMYK
63, 31, 0, 36
LAB
46, -6, -33
LCH
46, 33, 260
OKLCH
0.54, 0.10, 249
XYZ
14, 15, 37
LUV
46, -21, -47
HWB
209, 24%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.