Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D73B3
RGB
61, 115, 179
HSL
213, 49%, 47%
HSB
213, 66%, 70%
CMYK
66, 36, 0, 30
LAB
47, -2, -40
LCH
47, 40, 267
OKLCH
0.55, 0.12, 254
XYZ
16, 17, 45
LUV
47, -22, -59
HWB
213, 24%, 30%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.