Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D74BB
RGB
61, 116, 187
HSL
214, 51%, 49%
HSB
214, 67%, 73%
CMYK
67, 38, 0, 27
LAB
48, -1, -44
LCH
48, 44, 269
OKLCH
0.56, 0.13, 256
XYZ
17, 17, 49
LUV
48, -22, -64
HWB
214, 24%, 27%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.