Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D76D2
RGB
61, 118, 210
HSL
217, 62%, 53%
HSB
217, 71%, 82%
CMYK
71, 44, 0, 18
LAB
49, 5, -54
LCH
49, 54, 275
OKLCH
0.57, 0.15, 260
XYZ
20, 19, 63
LUV
49, -22, -81
HWB
217, 24%, 18%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.