Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D78DA
RGB
61, 120, 218
HSL
217, 68%, 55%
HSB
217, 72%, 85%
CMYK
72, 45, 0, 15
LAB
50, 6, -57
LCH
50, 57, 276
OKLCH
0.58, 0.16, 260
XYZ
21, 19, 69
LUV
50, -22, -86
HWB
217, 24%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.