Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D7AB7
RGB
61, 122, 183
HSL
210, 50%, 48%
HSB
210, 67%, 72%
CMYK
67, 33, 0, 28
LAB
49, -5, -39
LCH
49, 39, 263
OKLCH
0.57, 0.11, 251
XYZ
17, 18, 47
LUV
49, -24, -57
HWB
210, 24%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.