Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D7BC5
RGB
61, 123, 197
HSL
213, 54%, 51%
HSB
213, 69%, 77%
CMYK
69, 38, 0, 23
LAB
50, -2, -45
LCH
50, 45, 268
OKLCH
0.58, 0.13, 254
XYZ
19, 19, 56
LUV
50, -24, -68
HWB
213, 24%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.