Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D7CD8
RGB
61, 124, 216
HSL
216, 67%, 54%
HSB
216, 72%, 85%
CMYK
72, 43, 0, 15
LAB
51, 3, -54
LCH
51, 54, 274
OKLCH
0.59, 0.16, 258
XYZ
22, 20, 68
LUV
51, -24, -82
HWB
216, 24%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.