Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D7EC2
RGB
61, 126, 194
HSL
211, 52%, 50%
HSB
211, 69%, 76%
CMYK
69, 35, 0, 24
LAB
51, -4, -42
LCH
51, 43, 264
OKLCH
0.58, 0.12, 252
XYZ
19, 20, 54
LUV
51, -25, -63
HWB
211, 24%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.