Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D7FCB
RGB
61, 127, 203
HSL
212, 58%, 52%
HSB
212, 70%, 80%
CMYK
70, 37, 0, 20
LAB
52, -2, -46
LCH
52, 46, 267
OKLCH
0.59, 0.13, 254
XYZ
20, 20, 59
LUV
52, -25, -70
HWB
212, 24%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.