Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D80BC
RGB
61, 128, 188
HSL
208, 51%, 49%
HSB
208, 68%, 74%
CMYK
68, 32, 0, 26
LAB
51, -7, -38
LCH
51, 39, 260
OKLCH
0.58, 0.11, 248
XYZ
19, 20, 50
LUV
51, -26, -57
HWB
208, 24%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.