Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D89CC
RGB
61, 137, 204
HSL
208, 58%, 52%
HSB
208, 70%, 80%
CMYK
70, 33, 0, 20
LAB
55, -7, -42
LCH
55, 43, 260
OKLCH
0.61, 0.13, 248
XYZ
22, 23, 60
LUV
55, -28, -63
HWB
208, 24%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.