Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D8DEE
RGB
61, 141, 238
HSL
213, 84%, 59%
HSB
213, 74%, 93%
CMYK
74, 41, 0, 7
LAB
57, 0, -57
LCH
57, 57, 270
OKLCH
0.64, 0.17, 255
XYZ
27, 26, 85
LUV
57, -29, -88
HWB
213, 24%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.