Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D8EDE
RGB
61, 142, 222
HSL
210, 71%, 55%
HSB
210, 73%, 87%
CMYK
73, 36, 0, 13
LAB
57, -5, -49
LCH
57, 49, 264
OKLCH
0.63, 0.14, 251
XYZ
25, 26, 73
LUV
57, -29, -75
HWB
210, 24%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.