Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D8EEB
RGB
61, 142, 235
HSL
212, 81%, 58%
HSB
212, 74%, 92%
CMYK
74, 40, 0, 8
LAB
58, -1, -55
LCH
58, 55, 269
OKLCH
0.64, 0.16, 254
XYZ
27, 26, 82
LUV
58, -29, -85
HWB
212, 24%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.