Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D90DB
RGB
61, 144, 219
HSL
208, 69%, 55%
HSB
208, 72%, 86%
CMYK
72, 34, 0, 14
LAB
57, -7, -46
LCH
57, 47, 262
OKLCH
0.64, 0.14, 249
XYZ
25, 26, 71
LUV
57, -30, -71
HWB
208, 24%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.