Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D94FC
RGB
61, 148, 252
HSL
213, 97%, 61%
HSB
213, 76%, 99%
CMYK
76, 41, 0, 1
LAB
60, 1, -60
LCH
60, 60, 271
OKLCH
0.67, 0.18, 255
XYZ
30, 29, 96
LUV
60, -30, -94
HWB
213, 24%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.